Our Preferences are Predictable. Are We Still Free?
whatiscalledthinking.substack.com
Big Tech knows us better than we know ourselves. At least in the sense that it has greater statistical understanding of what we’ll click and what we’ll ignore, what we’ll buy and what we’ll search for. It can’t guess right every time, but, on the whole, the more data we feed it, the more accurate it gets. What feels intuitive and spontaneous, Big Tech already knows analytically.
Our Preferences are Predictable. Are We Still Free?
Our Preferences are Predictable. Are We Still…
Our Preferences are Predictable. Are We Still Free?
Big Tech knows us better than we know ourselves. At least in the sense that it has greater statistical understanding of what we’ll click and what we’ll ignore, what we’ll buy and what we’ll search for. It can’t guess right every time, but, on the whole, the more data we feed it, the more accurate it gets. What feels intuitive and spontaneous, Big Tech already knows analytically.