Should We Be More Devoted?

On Loyalty in the age of "trading-up"

If I ask you “Should you be more devoted,” you’ll probably respond that it depends on the object of your devotion. Is the object worth being devoted to? A spouse or a friend warrants devotion, but a job or company may warrant less devotion; still less, your favorite restaurant or food. Individualist culture presumes that we are ethical precisely when w…